BUSINESS STRATEGY FOR MYDIGILEARN TO INCREASE MARKET SHARE AND COST EFFICIENCY
MyDigilearn, a State-Owned Enterprise (SOE) offering a white-label Software-as-aService Learning Management System (SAAS LMS), faces resistance from other SOEs due to its perceived high pricing, which is 4-14 times higher than competitors. This pricing challenge stems from a strategy influenced by h...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/80995 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | MyDigilearn, a State-Owned Enterprise (SOE) offering a white-label Software-as-aService Learning Management System (SAAS LMS), faces resistance from other SOEs due to its perceived high pricing, which is 4-14 times higher than competitors. This pricing challenge stems from a strategy influenced by high Cost of Goods Sold (COGS) and developer payroll costs. An analysis reveals discrepancies in outsourcing costs and the effectiveness of the architecture produced, leading to inefficiencies despite high salaries. Inefficient IT Service Integration and Optimization (ITSIO) further hinder scalability and effectiveness. Transitioning the Tech Lead from outsourcing to in-house aims to improve management and reduce COGS, potentially increasing market share to 51% in the BUMN sector. This strategic shift could also reduce expenses by 22.55% by transitioning the development team, making MyDigilearn more financially sustainable and competitive in the digital learning industry.
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