FACTORS AFFECTING CUSTOMER INTENTION TO PURCHASE SOCIAL ENTERPRISES PRODUCTS (CASE STUDY: ZERO WASTE PROGRAM IN INDONESIA)
In Indonesia, with a large population and islands, plastic waste management is still an unsolvable problem. Based on data obtained from data from the Indonesian Plastic Industry Association (INAPLAS) and the Central Statistics Agency (BPS) in 2018, there are 64 million tons of plastic waste in In...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/54783 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |