PROPOSED MARKETING STRATEGY TO DEVELOP DISTRIBUTION CHANNEL FORBEE HONEY
There was an increasing trend import of natural honey to Indonesia due to its high domestic demand. The current need for raw honey is approximately 5400 tons per year. The gap between import value and domestic production indicates the great potential to develop the honey business in Indonesia. Besid...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/55744 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |