BUILDING BRAND RELATIONSHIP AND PURCHASE INTENTION THROUGH SOCIAL MEDIA: AN EMPIRICAL STUDY OF GEN Z MUSIC CONSUMERS IN INDONESIA
Music is a meaningful part of everyone’s life – taking on important roles in emotion, imagination, and pleasure. With the music industry in Indonesia growing as one of three main defenders in the creative economy sector and how 84% of the overall internet users consume music online, dominated by...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/56904 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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