PROPOSED COMMUNICATION STRATEGY TO RAISE BRAND AWARENESS FOR KALLÃ AS WORKING WOMAN BAG BRAND
The growth of the Indonesian fashion industry caused many people proud of the local brands and there is a demand for people who are looking for working bags that suit their needs. At the moment, the rate of working women in Indonesia is gradually increasing. Kallé, is a brand from Indonesia, that...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/57492 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |