THE IMPACT OF FOOD VLOGGER REVIEW ON PURCHASE INTENTION TOWARD FOOD PRODUCT
The advancement of technology facilitates social media users to generate food reviews through social media, namely food vloggers. This research aims to understand how food vlogger affectsthe purchase intention towards food product being reviewed by them. This study uses the Source Credibility Model...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57748 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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