PROPOSED BRAND STORYTELLING FOR SEWDERHANA GOODSâS MARKETING STRATEGY
In the digital information age, brands must stand out, and storytelling is one of the tools to develop an emotional attachment with customers. Sewderhana Goods brand is trying to apply this storytelling technique to its marketing strategy. However, the implementation process for the past two year...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/57828 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |