PROPOSED BRAND STORYTELLING FOR SEWDERHANA GOODSâS MARKETING STRATEGY

In the digital information age, brands must stand out, and storytelling is one of the tools to develop an emotional attachment with customers. Sewderhana Goods brand is trying to apply this storytelling technique to its marketing strategy. However, the implementation process for the past two year...

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Bibliographic Details
Main Author:	Nisa Fauziah, Fairuz
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/57828
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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