IMPACT OF VIRAL MARKETING AND BRAND AWARENESS MEDIATED BY PERCEIVED QUALITY TOWARDS PURCHASE INTENTION IN FASHION
After the optimistic rise of 4 percent in 2019, 2020 was the year where everything changed for the players in the fashion industry. The COVID-19 Pandemic hits hard, and in turn, fashion companies have a tremendous decline in profit. This pushes fashion players around the world to innovate and fol...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57973 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |