UNDERSTANDING THE FACTORS THAT ARE AFFECTING VIRAL MARKETING AND CUSTOMER PURCHASE INTENTION FOR SME TIKTOK VIDEO IN INDONESIA
TikTok is known for its capability of making video content viral within a short period of time. Businesses in Indonesia have been trying to integrate TikTok into their digital marketing strategy. However, most of them are still struggling to use it effectively, especially SMEs in small cities all ar...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/58029 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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