DIGITAL MARKETING STRATEGY FORMULATION FOR FASHION COMPANY USING DIGITAL CUSTOMER JOURNEY APPROACH: A STUDY ON PVRA BRAND
The Covid-19 pandemic phenomenon in Indonesia has an impact of decreasing sales in the fashion and craft industry. Due to PSBB Policy, many Indonesian consumers have tried new shopping behaviors that enable them to shop from home in order for them to prevent the spread in the Covid-19 outside home....
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/60987 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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