THE IMPLICATION OF BRAND EQUITY AND PRODUCT INNOVATION IN BUILDING MARKET PERFORMANCE; A CASE STUDY OF SONY DIGITAL CAMERA BUSINESS
In today’s world, the landscape of digital cameras has changed drastically. Gone are the days of bulky huge DSLRs now replaced with the sleeker, more compact mirrorless cameras. Leading this charge in a fundamental shift in the camera market is Sony with their innovative line of Alpha cameras, ja...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61063 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |