THE IMPLICATION OF BRAND EQUITY AND PRODUCT INNOVATION IN BUILDING MARKET PERFORMANCE; A CASE STUDY OF SONY DIGITAL CAMERA BUSINESS
In today’s world, the landscape of digital cameras has changed drastically. Gone are the days of bulky huge DSLRs now replaced with the sleeker, more compact mirrorless cameras. Leading this charge in a fundamental shift in the camera market is Sony with their innovative line of Alpha cameras, ja...
Saved in:
Main Author: | Akeyla Charles Mussry, Jayson |
---|---|
Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/61063 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
Similar Items
-
PROPOSED MARKETING STRATEGIES TO BUILD AND MANAGE GOWELL BRAND EQUITY
by: Reinhart/ 29116082, Recki -
DEVELOPMENT OF MARKETING COMMUNICATION STRATEGY TO BUILD BRAND EQUITY FOR PRELO INDONESIA
by: FADHILAH (NIM : 14413016), NURULHUDA -
The Impact of VR-based Service Innovation on Brand Equity
by: CHEUNG, Pan
Published: (2024) -
The Role of Brand Equity in International Market
by: CHEN, Yi, Cathy
Published: (1997) -
BRAND ELEMENTS EXPLORATORY & ASSESSMENT TO BUILD BRAND EQUITY PLANS FOR SAEJIVA
by: Jose Santoso, Pieter