AN EXPLORATION OF INDONESIAN GEN Z ATTITUDE TOWARD SHARING ECONOMY BUSINESS MODEL IN FASHION INDUSTRY
The Awareness of environmental damage has made many new fashion brands appear with the value of sustainability. However, it turns out that many brands only use sustainability value as a marketing action or commonly called greenwashing. Instead of focusing on the sustainable fashion brand, the mos...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61162 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |