THE INFLUENCE OF INFORMATION CHARACTERISTICS OF ONLINE REVIEWS ON PURCHASE INTENTION: A CASE STUDY IN TRAVELOKA.
According to Indonesian Journal of Development Planning in 2020 stated, the hotel industry is experiencing great pressure as seen in the high decline in tourists with the number of cancellations and a decrease in hotel reservations. In response to this problem, hotels must find ways to maintain thei...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61166 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |