THE RELATIONSHIP OF INTERACTIVITY, CONSUMER SHOPPING VALUES, AND CO-EXPERIENCE WITH ONLINE PURCHASE INTENTION ON LIVE STREAMING E-COMMERCE
Integrating live streaming across multiple platforms, as used by some e-commerce sites, is one of the newer methods commonly used today to retain and attract the consumer. This study investigates some constructs as the antecedent of online purchasing intention in live streaming e-commerce. This s...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/62267 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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