BUSINESS STRATEGY FORMULATION FOR A START UP WELLNESS RESORT BUSINESS
COVID-19 pandemic hit travel and tourism industry very hard and expected to be rebound in 2023. On the other hand, COVID-19 also changes consumer behavior to be more health conscious, more awareness in mental health, more work from home, prefer local/domestic products, and more time spend on digital...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/62862 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |