RE-POSITIONING MARKETING STRATEGY OF SOUTH KOREAN BASED - INDONESIAN TRAVEL BRAND TO NAVIGATE BUSINESS DURING THE CHALLENGING PANDEMIC SITUATION
The pandemic of COVID19 has brought tremendous impact to the travel industry strategy. As the travel ban continues to be implemented across the international border, travel agents are starting to lose customers. This pushes travel businesses, such as Ade Travel Ticket, to find a way to survive by ad...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63459 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |