DESIGN THINKING IMPLEMENTATION AND INTEGRATED MARKETING CHANNEL STRATEGY ON DIGITAL PLATFORM FOR SME

• Main Author: Hazim Dharmaatmaja S.M, Faiz
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/63565
• Institution: Institut Teknologi Bandung

The development of digital technology is very common at this time, the development of digital technology does not only attack aspects of life at the individual level but also has an impact on the business sector itself, not least how digital technology is able to change various things in the banking world, the banking world which was originally is a business that only focuses on raising funds and channelling them again to customers who need it and are required to adapt to a fast-paced and technology-based environment. A company that is able to change the way they do business more efficiently will be able to win the market faster and longer lasting, as a company engaged in providing financial services a bank is also highly required to make efficiency in terms of developing financial services to its customers, a technological approach The current digital technology is able to answer the bank's needs for these demands The very rapid development of digital technology also has an impact on business competition which is increasingly unhealthy, when everyone has taken the same approach, customers will be confused by the absence of differentiating between one product and another. a banking company is required to be able to provide a service to its customers not only in the form of providing financial-based products alone, a banking company is required to know many things more than just receiving and giving funds. Thus, an adjustment and development of digital products needs to be a special concern for the company, because it is impossible for the needs and habits of today's customers to be the same as the needs of customers in the next 1 month, including how the company develops its top marketing channels. the product so that the product has more value in the eyes of society.