PROPOSED MARKETING STRATEGY TO INCREASE SALES PERFORMANCE OF COFFEE SHOP (STUDY CASE: COZY CAFE)
The coffee industry is currently entering its fourth wave, where the market size of the coffee shop business increases in line with the increase in coffee consumption. The younger generation has adopted a coffee-drinking culture synonymous with milk coffee drinks in various flavors that are currentl...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63652 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |