PROPOSED EMOTIONAL BRANDING STRATEGY TO INCREASE CUSTOMER LOYALTY THE CASE OF SABAGYA FASHION BRAND
In today's marketing world, brands are the most important thing in building a business. A brand can be conceptualized as an identity for goods or services. The presence of a brand must be supported by processes that can make the brand have an existence in the market, the process is called br...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/63670 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |