PROPOSED EMOTIONAL BRANDING STRATEGY TO INCREASE CUSTOMER LOYALTY THE CASE OF SABAGYA FASHION BRAND

• 主要作者: Aliya Raina, Raden
• 格式: Theses
• 語言: Indonesia
• 主題: Manajemen umum
• 在線閱讀: https://digilib.itb.ac.id/gdl/view/63670

In today's marketing world, brands are the most important thing in building a business. A brand can be conceptualized as an identity for goods or services. The presence of a brand must be supported by processes that can make the brand have an existence in the market, the process is called br...