PROPOSED EMOTIONAL BRANDING STRATEGY TO INCREASE CUSTOMER LOYALTY THE CASE OF SABAGYA FASHION BRAND

• Main Author: Aliya Raina, Raden
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/63670
• Institution: Institut Teknologi Bandung

In today's marketing world, brands are the most important thing in building a business. A brand can be conceptualized as an identity for goods or services. The presence of a brand must be supported by processes that can make the brand have an existence in the market, the process is called br...