PROPOSED CUSTOMER LOYALTY STRATEGY FOR A DESIGN SERVICE (STUDY CASE: DESIGNLOGOSERVICES.COM)

• Main Author: Fauzy, Mohd
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/63769
• Institution: Institut Teknologi Bandung

Designlogoservices.com is a design service company that focuses on the logo design that takes the segment in MSMEs with unlimited revisions and provides many bonuses according to customer needs. Many clients have used the services in this business, so a strategy is needed to increase customer loyalty to achieve the expected sales. This research aims to create a strategy to increase customer loyalty that is more effective and efficient to increase sales. This research was conducted by identifying problems internally using the marketing funnel and Net Promoter Score and externally using PEST and competitor analysis. The author distributes a survey in the form of a questionnaire to discover the shortcomings experienced by customers. The result is that it still needs to be improved from the design results, speed of work, and good communication to increase customer loyalty so that customers are more satisfied with the service, and customers also want to help promote the company. The results of this research are that it is necessary to increase collaboration with other agencies, learn more about design, add an experienced team, and improve existing marketing channels