THE INFLUENCE OF CULTURE TOWARDS THE PURCHASE INTENTION OF BEAUTY-ENHANCING PRODUCTS TO ACHIEVE NATURAL BEAUTY: EVIDENCE FROM INDONESIA & THE NETHERLANDS.
As the beauty industry quickly recovered from its declining growth in 2020 and embraced a new trend of “natural beauty”, it is crucial for marketers to understand what factors cause the increased consumption of beauty products and which markets consume the most beauty products. Though many believ...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63790 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |