ENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL)

The trend of digital marketing is growing in Indonesia. It is also supported by the pandemic season where offline selling is not available as much as before. People start to shift into online platforms. BIZGO Digital offers digital marketing services which target the business owners and MSMEs to est...

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Main Author: Andayani, Farah
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/63826
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:63826
spelling id-itb.:638262022-03-18T09:26:27ZENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL) Andayani, Farah Indonesia Theses Agency, Digital Marketing, SME, Customer Relationship Management, Customer Retention Rate INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/63826 The trend of digital marketing is growing in Indonesia. It is also supported by the pandemic season where offline selling is not available as much as before. People start to shift into online platforms. BIZGO Digital offers digital marketing services which target the business owners and MSMEs to establish their online presence. As a B2B Digital Marketing agency, networking is the most important metric for keeping the existing customers engaged and informed about the business. Unfortunately, there is no customer retention strategy to increase the sales from existing clients. The methodology that will be used in this research is a qualitative method, using in-depth interviews with external respondents from BIZGO Digital’s existing clients and the data collection sources are from primary and secondary data. In order for BIZGO to increase customer retention rate, the agency must provide relevant strategies, which are developing Owned Media and Inbound Marketing strategies for Small to Medium sized enterprise clients. While the large enterprise clients are best to approach with Customer Relationship Manager (CRM) and Branding Strategy. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description The trend of digital marketing is growing in Indonesia. It is also supported by the pandemic season where offline selling is not available as much as before. People start to shift into online platforms. BIZGO Digital offers digital marketing services which target the business owners and MSMEs to establish their online presence. As a B2B Digital Marketing agency, networking is the most important metric for keeping the existing customers engaged and informed about the business. Unfortunately, there is no customer retention strategy to increase the sales from existing clients. The methodology that will be used in this research is a qualitative method, using in-depth interviews with external respondents from BIZGO Digital’s existing clients and the data collection sources are from primary and secondary data. In order for BIZGO to increase customer retention rate, the agency must provide relevant strategies, which are developing Owned Media and Inbound Marketing strategies for Small to Medium sized enterprise clients. While the large enterprise clients are best to approach with Customer Relationship Manager (CRM) and Branding Strategy.
format Theses
author Andayani, Farah
spellingShingle Andayani, Farah
ENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL)
author_facet Andayani, Farah
author_sort Andayani, Farah
title ENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL)
title_short ENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL)
title_full ENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL)
title_fullStr ENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL)
title_full_unstemmed ENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL)
title_sort enhancing customer retention in b2b digital marketing agency in indonesia (case study of bizgo digital)
url https://digilib.itb.ac.id/gdl/view/63826
_version_ 1822004398591574016