ENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL)
The trend of digital marketing is growing in Indonesia. It is also supported by the pandemic season where offline selling is not available as much as before. People start to shift into online platforms. BIZGO Digital offers digital marketing services which target the business owners and MSMEs to est...
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id-itb.:638262022-03-18T09:26:27ZENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL) Andayani, Farah Indonesia Theses Agency, Digital Marketing, SME, Customer Relationship Management, Customer Retention Rate INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/63826 The trend of digital marketing is growing in Indonesia. It is also supported by the pandemic season where offline selling is not available as much as before. People start to shift into online platforms. BIZGO Digital offers digital marketing services which target the business owners and MSMEs to establish their online presence. As a B2B Digital Marketing agency, networking is the most important metric for keeping the existing customers engaged and informed about the business. Unfortunately, there is no customer retention strategy to increase the sales from existing clients. The methodology that will be used in this research is a qualitative method, using in-depth interviews with external respondents from BIZGO Digital’s existing clients and the data collection sources are from primary and secondary data. In order for BIZGO to increase customer retention rate, the agency must provide relevant strategies, which are developing Owned Media and Inbound Marketing strategies for Small to Medium sized enterprise clients. While the large enterprise clients are best to approach with Customer Relationship Manager (CRM) and Branding Strategy. text |
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The trend of digital marketing is growing in Indonesia. It is also supported by the pandemic season where offline selling is not available as much as before. People start to shift into online platforms. BIZGO Digital offers digital marketing services which target the business owners and MSMEs to establish their online presence. As a B2B Digital Marketing agency, networking is the most important metric for keeping the existing customers engaged and informed about the business. Unfortunately, there is no customer retention strategy to increase the sales from existing clients. The methodology that will be used in this research is a qualitative method, using in-depth interviews with external respondents from BIZGO Digital’s existing clients and the data collection sources are from primary and secondary data. In order for BIZGO to increase customer retention rate, the agency must provide relevant strategies, which are developing Owned Media and Inbound Marketing strategies for Small to Medium sized enterprise clients. While the large enterprise clients are best to approach with Customer Relationship Manager (CRM) and Branding Strategy. |
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Theses |
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Andayani, Farah |
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Andayani, Farah ENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL) |
author_facet |
Andayani, Farah |
author_sort |
Andayani, Farah |
title |
ENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL) |
title_short |
ENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL) |
title_full |
ENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL) |
title_fullStr |
ENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL) |
title_full_unstemmed |
ENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL) |
title_sort |
enhancing customer retention in b2b digital marketing agency in indonesia (case study of bizgo digital) |
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https://digilib.itb.ac.id/gdl/view/63826 |
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