ENHANCING CUSTOMER RETENTION IN B2B DIGITAL MARKETING AGENCY IN INDONESIA (CASE STUDY OF BIZGO DIGITAL)
The trend of digital marketing is growing in Indonesia. It is also supported by the pandemic season where offline selling is not available as much as before. People start to shift into online platforms. BIZGO Digital offers digital marketing services which target the business owners and MSMEs to est...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63826 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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