ANALYZING THE IMPACT OF PACKAGING DESIGN ELEMENTS ON IMPULSIVE BUYING: CIMORY SQUEEZE BLUEBERRY
In today's competitive environment, the packaging plays a vital role in the marketing context as it becomes a promotional vehicle of a brand, highlighting its position on the shelf, and stimulating the impulsive buying. The objective of this study is to examine the impact of Cimory Squeeze Blue...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64593 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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