LOSS INSURANCE PREMIUM FOR ONLINE BUSINESS BASED ON BUYER SATISFACTION
The development of internet has spurred the growth of number of MSMEs in Indonesia to start using digital technology or e-commerce. One of the important aspects that must be concerned by an online business is being able to provide and maintain customer satisfaction. The level of buyer satisfaction c...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64825 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The development of internet has spurred the growth of number of MSMEs in Indonesia to start using digital technology or e-commerce. One of the important aspects that must be concerned by an online business is being able to provide and maintain customer satisfaction. The level of buyer satisfaction can be affected by online business risks, like delivery process, unsecure buyer’s personal information, services, and inadequate payment process. Buyer satisfaction can be indicated through reviews that given to online businesses. Negative reviews indicate buyer dissatisfaction. Buyer dissatisfaction and negative reviews can cause uncertain losses for sellers. Therefore, loss insurance for online business is needed for sellers. This study aims to calculate the insurance premium that must be paid by the seller as a form of online business risk allocation using Multinomial distribution, Maximum Likelihood Estimation, and Equilibrium Condition. |
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