LOSS INSURANCE PREMIUM FOR ONLINE BUSINESS BASED ON BUYER SATISFACTION
The development of internet has spurred the growth of number of MSMEs in Indonesia to start using digital technology or e-commerce. One of the important aspects that must be concerned by an online business is being able to provide and maintain customer satisfaction. The level of buyer satisfaction c...
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id-itb.:648252022-06-10T09:58:00ZLOSS INSURANCE PREMIUM FOR ONLINE BUSINESS BASED ON BUYER SATISFACTION Priscilla Suryadjaja, Jennifer Indonesia Theses online business, buyer satisfaction, negative review, loss insurance premium INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/64825 The development of internet has spurred the growth of number of MSMEs in Indonesia to start using digital technology or e-commerce. One of the important aspects that must be concerned by an online business is being able to provide and maintain customer satisfaction. The level of buyer satisfaction can be affected by online business risks, like delivery process, unsecure buyer’s personal information, services, and inadequate payment process. Buyer satisfaction can be indicated through reviews that given to online businesses. Negative reviews indicate buyer dissatisfaction. Buyer dissatisfaction and negative reviews can cause uncertain losses for sellers. Therefore, loss insurance for online business is needed for sellers. This study aims to calculate the insurance premium that must be paid by the seller as a form of online business risk allocation using Multinomial distribution, Maximum Likelihood Estimation, and Equilibrium Condition. text |
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Institut Teknologi Bandung |
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Indonesia Indonesia |
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The development of internet has spurred the growth of number of MSMEs in Indonesia to start using digital technology or e-commerce. One of the important aspects that must be concerned by an online business is being able to provide and maintain customer satisfaction. The level of buyer satisfaction can be affected by online business risks, like delivery process, unsecure buyer’s personal information, services, and inadequate payment process. Buyer satisfaction can be indicated through reviews that given to online businesses. Negative reviews indicate buyer dissatisfaction. Buyer dissatisfaction and negative reviews can cause uncertain losses for sellers. Therefore, loss insurance for online business is needed for sellers. This study aims to calculate the insurance premium that must be paid by the seller as a form of online business risk allocation using Multinomial distribution, Maximum Likelihood Estimation, and Equilibrium Condition. |
| format |
Theses |
| author |
Priscilla Suryadjaja, Jennifer |
| spellingShingle |
Priscilla Suryadjaja, Jennifer LOSS INSURANCE PREMIUM FOR ONLINE BUSINESS BASED ON BUYER SATISFACTION |
| author_facet |
Priscilla Suryadjaja, Jennifer |
| author_sort |
Priscilla Suryadjaja, Jennifer |
| title |
LOSS INSURANCE PREMIUM FOR ONLINE BUSINESS BASED ON BUYER SATISFACTION |
| title_short |
LOSS INSURANCE PREMIUM FOR ONLINE BUSINESS BASED ON BUYER SATISFACTION |
| title_full |
LOSS INSURANCE PREMIUM FOR ONLINE BUSINESS BASED ON BUYER SATISFACTION |
| title_fullStr |
LOSS INSURANCE PREMIUM FOR ONLINE BUSINESS BASED ON BUYER SATISFACTION |
| title_full_unstemmed |
LOSS INSURANCE PREMIUM FOR ONLINE BUSINESS BASED ON BUYER SATISFACTION |
| title_sort |
loss insurance premium for online business based on buyer satisfaction |
| url |
https://digilib.itb.ac.id/gdl/view/64825 |
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1822004677863014400 |