THE INFLUENCE OF CUSTOMER’S BRAND EXPERIENCE OF CHATIME X BT21 COLLABORATION TOWARDS BRAND LOYALTY

Chatime is a boba drink company. They provide variety of drinks and toppings. In the collaboration, they also provide new drink variants and merchandise. During the pandemic, Chatime saw a drop in sales as well as a drop in customer satisfaction. Thus, Chatime was implementing one of their key marke...

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Bibliographic Details
Main Author: Zahra Thufailah Buchari, Ananda
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/65259
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Institution: Institut Teknologi Bandung
Language: Indonesia