THE INFLUENCE OF CUSTOMERâS BRAND EXPERIENCE OF CHATIME X BT21 COLLABORATION TOWARDS BRAND LOYALTY
Chatime is a boba drink company. They provide variety of drinks and toppings. In the collaboration, they also provide new drink variants and merchandise. During the pandemic, Chatime saw a drop in sales as well as a drop in customer satisfaction. Thus, Chatime was implementing one of their key marke...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65259 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
