IMPULSIVE BUYING BEHAVIOR IN E-COMMERCE PLATFORM: THE ROLE OF THRESHOLD OF FREE SHIPPING PROMOTION AND PRODUCT TYPE
E-Commerce has become an attractive channel for consumers to buy in this era since the advancement of technology. In addition, the rate of impulsive buying behavior in e-commerce is considered an exciting topic nowadays because many people buy impulsively in online shops. Previous research indica...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66713 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |