THE IMPACTS OF MCDONALDâS BTS MEAL BRAND EXPERIENCE ON BRAND LOVE, BRAND PRESTIGE, BRAND SATISFACTION, BRAND II TRUST, AND BRAND LOYALTY
Brand loyalty is one of the vital competitive advantages firms seek to hold their position in the market. With increased competitiveness in the fast-food market, brand loyalty has become more significant to be researched within this industry. Many variables such as brand experience, brand love, b...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66739 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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