COMPANY STRATEGY ANALYSIS IN UPGRADING ITS SERVICE TO CREATE NEW CUSTOMER AND MAINTAIN OLD CUSTOMER (CASE STUDY : GARUDA MOTOR-BANDUNG)
ABSTRACT: <br /> <br /> <br /> <br /> <br /> The hard competition in automotives industry nowadays had demanded auto repair shop made special performance to attract not only new customers, but also old customers. Quality is an important factor for success in busine...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/6677 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | ABSTRACT: <br />
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The hard competition in automotives industry nowadays had demanded auto repair shop made special performance to attract not only new customers, but also old customers. Quality is an important factor for success in business. GAMOs customers had drop since the Pasupati flying over project in 2001; therefore the owner wants reperformance of service quality in his auto repair shop. |
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