THE EFFECT OF CUSTOMER EXPERIENCE ON FAST FASHION ACTUAL PRODUCT REPURCHASE
From year to year, fast-fashion retail is increasingly popular in Indonesia, such as H&M and ZARA. As fast fashion is constantly being updated, new things enter the store and are quickly replaced by the next collection, so some consumers may not get the chance to see the product twice as they ar...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66891 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |