A STUDY OF CUSTOMER PREFERENCES THROUGH PRODUCT ATTRIBUTES AND CUSTOMER PERCEIVED VALUE TOWARDS PURCHASE DECISION OF GROWING MEDIUM BY HOME GARDENERS
As the effect of the lockdown and social distancing during the COVID-19 pandemics impacted the difficulty in engaging in social engagement with others, more people are seeking out green spaces and increased exposure to nature as ways to relieve stress and exhaustion. Many people have taken up new...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66896 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |