ANALYSIS OF CUSTOMER ENGAGEMENT TO THE CUSTOMER PURCHASE INTENTION IN HIKING BUSINESS SOCIAL MEDIA-BASED
Since the Hikery’s main website has not been established yet, the customers who want to use their services or product can directly send a message to Hikery’s Instagram. However, regarding the marketing that has been conducted. Hikery have not get the customer engagement that comes from their soc...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67067 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |