PROPOSED MARKETING STRATEGY FOR CHICKEN CLAW SKIN SHOES TO INCREASE BRAND AWARENESS AND PURCHASE INTENTION
The creative industry in Indonesia is growing rapidly every year. One sector that is the focus of this creative industry is the fashion sector. Many SME players are starting to enter this sector to market their products to the public through various ways, starting from using digital marketing or by...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/67699 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |