PROPOSED MARKETING STRATEGY FOR CHICKEN CLAW SKIN SHOES TO INCREASE BRAND AWARENESS AND PURCHASE INTENTION

The creative industry in Indonesia is growing rapidly every year. One sector that is the focus of this creative industry is the fashion sector. Many SME players are starting to enter this sector to market their products to the public through various ways, starting from using digital marketing or by...

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Bibliographic Details
Main Author:	Aristo Vidiarta, Muhammad
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/67699
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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