EVALUATION OF THE EFFECTIVENESS OF INSTAGRAM SOCIAL MEDIA: A CASE STUDY IN RINGKAI INDONESIA

Marketing using Instagram is becoming a popular marketing strategy for businesses today. Ringkai Indonesia, a small business that provides healthy snacks for children in Bandung, uses Instagram as its main digital marketing tool. However, Ringkai has a low number of Instagram account engagement and...

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Bibliographic Details
Main Author: Fedriyani Azzahra, Dania
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/67817
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Institution: Institut Teknologi Bandung
Language: Indonesia
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