THE INFLUENCE OF A SUCCESSFUL DIGITAL MARKETING CAMPAIGN ON DIOR’S BRAND PERFORMANCE

THE INFLUENCE OF A SUCCESSFUL DIGITAL MARKETING CAMPAIGN ON DIOR’S BRAND PERFORMANCE

Studies have been conducted on digital marketing campaign influence on Dior brand’s performance. Digital marketing has become an important component of today's business environment (Sheth et al., 2008). Pouzder (2015) added Digital marketing goes beyond internet marketing to include outlets tha...

Full description

Saved in:
Bibliographic Details
Main Author: Aulia Mohammad, Ghiffari
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/68121
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Institut Teknologi Bandung
Language: Indonesia

Internet

https://digilib.itb.ac.id/gdl/view/68121

Similar Items