THE INFLUENCE OF A SUCCESSFUL DIGITAL MARKETING CAMPAIGN ON DIORâS BRAND PERFORMANCE
Studies have been conducted on digital marketing campaign influence on Dior brand’s performance. Digital marketing has become an important component of today's business environment (Sheth et al., 2008). Pouzder (2015) added Digital marketing goes beyond internet marketing to include outlets tha...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68121 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
