THE RELATIONSHIP BETWEEN FINANCIAL LITERACY, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND IMPULSIVE BUYING BEHAVIOR ON PAYLATER USAGE

• Main Author: Mikael, Jeremy
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/68311
• Institution: Institut Teknologi Bandung

The massive growth of digital payment alternatives in Indonesia is inevitable as customers demand an easier and more efficient business process, especially when shopping in e-commerce. To attract more customer, many e-commerce platforms adopt innovative payment alternative to provide more seamless and convenient process to its customer, one of these alternatives is paylater. The mass adoption of paylater is a result of benefits offered, a more accessibility and an easier requirement to request consumer loan compared to credit cards. However, the ease and usefulness provided by paylater may lead to some potential problems related to excessive loan bill and debt which damages the user credit and a potential bad debt for e-commerce platforms. Personal financial well-being may also be damaged as paylater usage tends to trigger impulsive buying behavior. Therefore, improving financial literacy to make a well-informed financial decision can be considered in preventing these problems. This research is aimed to identify the relationship between financial literacy, perceived usefulness, perceived ease of use, and impulsive buying behavior on paylater usage and how it further relates to impulsive buying behavior. Using quantitative methods, the researcher studies a sample of 341 respondents gathered with purposive sampling method. This research uses Multiple Linear Regression Analysis to identify relationship of more than one independent variables with one dependent variable by estimating parameters in a linear equation that can be used to predict the dependent variable. Hypothesis testing methods consisting of t test and F test are used to determine the significance of the relationship. The research generates four results to answer the research questions. The first results show there is significant negative relationship between financial literacy and paylater usage. The second result shows there is a significant positive relationship between perceived usefulness and paylater usage. The third result shows an insignificant positive relationship between perceived ease of use and paylater usage. The fourth result shows a significant positive relationship between impulsive buying behavior and paylater.