THE RELATIONSHIP BETWEEN FINANCIAL LITERACY, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND IMPULSIVE BUYING BEHAVIOR ON PAYLATER USAGE
The massive growth of digital payment alternatives in Indonesia is inevitable as customers demand an easier and more efficient business process, especially when shopping in e-commerce. To attract more customer, many e-commerce platforms adopt innovative payment alternative to provide more seamless a...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68311 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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