THE MEDIA EFFECT ON THE IMPULSIVE BUYING BEHAVIOR WITH FINANCIAL LITERACY AS A MODERATING VARIABLE
The rapid growth of online food delivery applications (OFDA) in Indonesia, coupled with the increasing digital media exposure of younger generations, has raised concerns about impulsive buying behavior and its financial implications. This study investigates the effect of media on impulsive buying be...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83235 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |