THE MEDIA EFFECT ON THE IMPULSIVE BUYING BEHAVIOR WITH FINANCIAL LITERACY AS A MODERATING VARIABLE
The rapid growth of online food delivery applications (OFDA) in Indonesia, coupled with the increasing digital media exposure of younger generations, has raised concerns about impulsive buying behavior and its financial implications. This study investigates the effect of media on impulsive buying be...
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| 主要作者: | |
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| 格式: | Final Project |
| 語言: | Indonesia |
| 在線閱讀: | https://digilib.itb.ac.id/gdl/view/83235 |
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