FACTORS INFLUENCING ONLINE PURCHASE DECISION OF LOCAL PERFUME BRANDS IN INDONESIA
The growing of technology enables customers to utilize information technology with the objective of doing the online shopping activities. Online transactions are now a prevalent and no longer be a rare phenomenon, where advances in internet technology are utilized well. In addition, the 2019 COVID-1...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68366 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |