THE APPLICATION OF DYNAMIC SEGMENTATION WITH INFORMATION SYSTEM IN KNOWING CUSTOMER BEHAVIOUR TO INCREASE THE PERFORMANCE OF MARKETING PROGRAM IN IDMR PADASUKA BANDUNG STORE
ABSTRACT: <br /> <br /> <br /> <br /> <br /> Modern retail business in Indonesia generally experienced tight competition because of the number of players in this business. These players did not only come from local company but also from overseas. As a result the pl...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/6851 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |