DIGITAL MARKETING STRATEGY FOR WRAP IT BEES WRAP TO INCREASE BRAND AWARENESS
More than 73% of Indonesian citizens are ready to change their habits and use eco-friendly products. One of the eco-friendly products that can be used for Indonesian citizens is a reusable food wrapper. But based on the survey, only 5% of them are aware of it. Digital marketing can be a solution and...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68511 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | More than 73% of Indonesian citizens are ready to change their habits and use eco-friendly products. One of the eco-friendly products that can be used for Indonesian citizens is a reusable food wrapper. But based on the survey, only 5% of them are aware of it. Digital marketing can be a solution and an important part for the reusable food wrapper company to help increase their brand awareness. With a minimum budget, digital marketing can help companies reach its customers and gain awareness. This research uses deductive approach, where the researcher uses one framework theory from Kingsnorth, then explained in the form of its application or examples in certain situations. The purpose of this research is to help the company in Indonesia to increase their brand awareness using digital marketing strategies. This research will result in a digital marketing strategy for reusable food wrapper companies in Indonesia including the timeline and evaluation plan. |
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